Content strategist and digital storyteller with 10+ years of experience leading content initiatives that drive pipeline growth, brand authority, and customer engagement. Skilled at building full-funnel marketing programs, leveraging video production, CRM systems, and cross-functional collaboration to deliver measurable business impact. Fluent in Spanish with a proven track record of expanding reach into new markets.
Professional Experience
Digital Content Manager
Troomi Wireless · Orem, UT
–
Produced 10+ long-form YouTube videos and 12 testimonial-based shorts using Final Cut Pro and DaVinci Resolve, contributing to a 176% increase in subscriber growth and nearly tripling overall viewership.
Launched and optimized Meta ad campaigns, scaling monthly spend from $6K to $31K through Meta Ads Manager and HubSpot CRM tracking, increasing conversion rates from 0.38% to 1.08%.
Collaborated cross-functionally to launch Troomi’s first influencer-led webinar campaign, generating 200+ new email subscribers within two weeks.
Leveraged AI tools to accelerate video scripting, ad ideation, and content optimization, enabling faster campaign turnaround and improved targeting.
Founder / Content Strategist & Producer
Swift Peak Productions · Orem, UT
– Present
Produced viral social media content for high-profile entertainment client Gabriel Iglesias, generating multiple videos with 250K–2M+ views and tens of thousands of likes and comments, strengthening fan connection and engagement.
Increased client video output by ~30% for B2B and B2C brands, while establishing consistent visual language and brand voice, contributing to 6% improvements in click-through rates and reductions in customer acquisition costs.
Built and managed large-scale productions with budgets of $10K–$20K and crews of 4–8, delivering higher quality videos for campaigns.
Developed content strategy for GRIP6, growing average video views from 300 to 1K–2K+, and producing a sock explainer video that reached 282K views helping to increase product awareness.
Created and executed storytelling-driven podcasts, video campaigns, and email initiatives that improved engagement rates and helped grow YouTube podcast episodes to 1K+ views without paid media.
Implemented GoHighLevel CRM automations, Klaviyo email workflows, and WordPress builds, reducing manual labor by an estimated 25–30% (saving several staff hours weekly) and creating reusable templates for faster campaign launches.
Video Producer / Content Marketing Contributor
Trib Connect · Salt Lake City, UT
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Expanded video and photo production for multiple clients, providing higher-quality assets for display, online, and print advertising campaigns, which improved client ad performance and brand consistency.
Content Producer
Utah Valley University, Office of Teaching & Learning · Orem, UT
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Collaborated with instructional designers to establish workflows that encouraged multimedia production in online courses, leading to wider faculty adoption of video content prior to COVID-19.
Partnered with professors to integrate video into courses, contributing to a 35% increase in positive student reviews by strengthening student–faculty connection in online classes.
During COVID-19, produced 30+ instructional and marketing videos using Final Cut Pro, several of which received 20K+ views each and remained in active use for four years, supporting the university’s rapid transition to remote learning.
Education
Bachelor of Science (B.S.) in Communication Digital Media
Weber State University · Ogden, UT
GPA: 3.2 | Outstanding Digital Media Student Award