You’ve set the goal to start creating content. Specifically video content.

We know video is becoming the go to medium for sharing your message or passion.

But you don’t know where to go to create and post it.

I have you covered. Here are the top places you can start posting video content in 2017.

Instagram

If Facebook hasn’t proven to you that they value Instagram with the additions of Instagram stories, live streaming and better discovery features I don’t know what has.

If you are just starting your journey in content creation this is the place to be.

  • It’s free. What more can I say.
  • You can change your profile into a business account. Which gives you added feature in the app such as:
    • Having a contact button on your profile page.
    • Access to analytics Not something I have worked with yet but you can read more about it here
    • You can even create ads
  • Instagram live
    • Remember it doesn’t save the video and you can only do it for an hour. But it is great way to create content for those who follow you
  • You’ll grow even if you don’t try.
    • With it’s ever improving discovery section. People will find you even if you feel like you don’t know what you are doing.

Even if you don’t have a business account. Many of the features are still there. Like some Instagram story analytics and adding links to the story.

There are other great features that I’ll be covering in a future post.

YouTube

Although you may not feel like YouTube is place you can still “make it” in. It still is the second largest search engine people go to.

It’s free. Something you can’t beat.

The ability to grow a community on this platform is real. Even if you don’t always feel that way.

The ability to grow your community and gain views is still possible. Although I am still learning to accomplish this. It’s not because it’s not possible but rather my lack of direction.

If you need a place to start learning growth tactics. This is a good place to go.

Facebook

As much as it pains me to admit it. Facebook is doing the work to make it’s platform more video friendly.

I have a huge post on my struggles with the platform. But if you are someone who has a large following or it’s your most used platform then you should consider it.

Biggest reasons why:

  • The new video tab on their app. If someone likes your page already they’ll most likely find it there.
  • Facebook live
    • It’s recorded and you can do it for as long as you want. Filibuster away.
  • It’s native. Facebook will favor natively uploaded video to their page rather than external links.
  • Once again, it’s free and you can use your phone.

Honorable Mentions

Twitter Even though twitter itself is the third largest platform where video is being posted. It’s not the place you go-to to consume video content.

It’s still a great place to post content to entice people to your main platform. This could change.

The death of Vine in 2016 hurt their standings but they have started live streaming football games.

There still might be hope in 2017 with its conversion of Vine to a dedicated video creation app for twitter.

Twitch is known for it’s video game streaming channels.

2016 was actually a good year for them. They opened up the platform for other types of content to be streamed from making music to social eating(yeah… that’s a thing) and everything in between.

Anyway, you can also find other stuff there.

So if your someone who draws, plays music, programs or anything else it might be something to look into.

Twitch does have a more dedicated fanbase and this creative stream is still something that is evolving.

Conclusion

At the end of the day you have to choose what’s best for you and you’re audience.

Ask yourself:

  • Where do I watch most of my content?
  • What will it take to get started today?
  • What type of content do I want to make?

I hope this has helped you in someway in helping you deciding what platform to post your videos to.

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Daniel Rubio

I'm a digital content producer. I believe everyone has the capability to inspire someone. I'm a husband and a father, a member of the Church of Jesus Christ of Latter Day Saints, and a lover of tacos and coke.